You've thought about private practice. Let's build it together.
The done-with-you system that takes SLPs and OTs from "someday" to their first paying client β without quitting the day job.
Private practice is simple β but it requires real attention. We give it ours, with you.
A real clinician (or Jena) β warm, working from home / with a client
The thing standing between you and your first client was never more information. It was doing it alone.
You've researched this for months β maybe years. You know more than you give yourself credit for. What you haven't had is a plan made for your situation, someone checking your work, and people walking the same path beside you. That's what Start is.
On your own
- Β·You piece it together from scattered advice and hope you got it right.
- Β·Generic steps that don't account for your state, setting, or schedule.
- Β·No one reviews your decisions, so doubt creeps in.
- Β·You stall at the first hard step β and quietly set it aside again.
With us beside you
- βAn onboarding call where a real person maps your first steps.
- βA plan customized to your license, state, and life.
- βFeedback at every checkpoint, so you always know you're on track.
- βA community matched to your stage, and tools that get it done.
Five parts that carry you from thinking about it to doing it.
Not five months of homework. A path with people on it β designed so the next step is always obvious, and you're never the only one looking at your work.
Your onboarding call
You don't start with a login and a wall of videos. You start with a conversation. We learn your license, your setting, your goals, and your timeline β then map your first moves so day one isn't guesswork.
Your custom plan
Everyone's start looks different. A school SLP launching summer teletherapy isn't the home-health OT going private on weekends. Your plan is built around your path β the exact steps, in the exact order, for the practice you're actually building.
The roadmap β in the right order
Legal setup, marketing, rates, billing, insurance, documentation, taxes. All of it, broken down for clinicians with zero business background, in the sequence that actually works. So you stop Googling and start moving.
Feedback at every checkpoint
This is the part you can't get doing it alone. Your business name, your rate, your first offer, your website words β reviewed by people who've done this. You'll never have to wonder whether you got it right. You'll know.
A community that's actually yours
Not a noisy feed of strangers. A space matched to where you are β beginners with beginners, alongside clinicians a few steps ahead and mentors who remember exactly what this felt like. You belong here from day one.
The work that stalls everyone? We hand you a head start.
The thing that stops most clinicians isn't the big decisions β it's the tedious middle. The legal steps. The first email. The website words. Start gives you get-it-done tools that turn the parts you dread into a draft you just refine.
Built into your membership β no extra logins, no extra cost.
Show a tool in action (e.g. the Website Copywriter or State Setup Guide)
State Setup Guide
Tell us your state and license. Get the exact legal, licensing, and registration steps for where you practice β no more 50-tab Google spirals.
Website Copywriter
Answer a few prompts and get the words for your home, about, and services pages β written in your voice, ready to paste.
Website Designer
Turn that copy into a clean, findable site β layout, colors, and sections handled, so you look legit from day one.
One-Page Business Plan Builder
Answer a few questions about your why, who, and what β and walk away with the one-page plan your whole practice runs on.
Business Entity Picker
Sole prop, LLC, or PLLC? See what fits your state and situation in plain English β without a lawyer's hourly rate.
Practice Namer
Land on a name that feels good, stands out, and isn't already taken β with the checks done for you.
Rate & Income Planner
Stop guessing what to charge. Get a rate you can defend and see what your year could actually look like.
First-Client Outreach Kit
Your "I'm open for business" announcement and intro messages, drafted for you to personalize and send.
Superbill & Good Faith Estimate Helper
Stay compliant with the No Surprises Act and hand clients clean superbills β generated, not agonized over.
Plus pre-filled intake & HIPAA paperwork, a documentation-system (EMR) picker, a local market-demand check, a social-media starter kit, a hiring-readiness check, and Jena 24/7 β your coach in your pocket β for the moments you just need an answer.
Not a certificate. A practice.
Legally set up β the right way
Your business registered and structured correctly, so you can see clients with confidence instead of quiet fear that you missed something.
Your first paying clients
Not "someday." Most clinicians who actively work the system get their first client within weeks of trying.*
The four F's, back in your life
Freedom. Flexibility. Fulfillment. Finances. A practice that fits around your family and pays you what your skill is worth.
"[Featured placeholder β a longer, standout quote from a student about going from years of hesitation to a full caseload. This is the emotional, scroll-stopping testimonial.]"
Built for the clinician who's been circling this for years.
This is for you ifβ¦
- You're a licensed SLP or OT, good at the clinical work, burned out by the system.
- You want to start small β evenings, weekends, summers β without quitting your day job.
- You've started and stalled before, and you're done trying to figure it out alone.
- You want to do it right: legally, ethically, with someone checking your work.
This might not be the fit ifβ¦
- You're hoping for a get-rich-quick path or big income promises. That's not what we do.
- You'd rather work through everything entirely on your own β support isn't what you're after.
- You're not licensed yet. Come back when you are; we'll be here.
- You want someone to do all of it for you. We do it with you β you still build it.
(send me one or point me to your photo folder)
I built the conversation I wish someone had given me.
I started my own practice at 26, two years into a hospital job that was already burning me out. What changed everything wasn't a program. It was two colleagues who sat down with me and told me the truth about what was possible.
Since 2008, I've helped more than 20,000 SLPs and OTs build practices of their own. Start is that same conversation β the plan, the feedback, the people β built into a system, so you don't have to wait for someone to happen to sit down with you.
You don't have to figure this out alone. I already did that part.
Clinicians who stopped waiting.
"[Placeholder β real student quote about getting their first client faster than expected.]"
"[Placeholder β quote about the feedback / having someone check their work.]"
"[Placeholder β quote about the life change: time with family, income, autonomy.]"
Run the math honestly.
The real comparison isn't this number against zero. It's this β once β against another year of capped income, missed pickups, and compounding burnout. A handful of private sessions pays it back.
Tax-deductible as a business expense. Everything above is included β onboarding call, custom plan, roadmap, feedback, community, and tools.
β Most clinicians recoup the investment in their first month or two.*
The questions you're actually asking.
Do I have to quit my job to do this?+
I don't have any business background. Is that a problem?+
How is this different from what I've tried before?+
I'm busy and I've stalled before. What makes this time different?+
What exactly are the tools?+
Let's build your practice together.
Enrollment is open. You'll start with your onboarding call, get a plan built around your life, and take the first real step toward your practice β with us beside you the whole way.
Questions first? Our team is one message away.
