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Start Your Private Practice Program โ€” The Independent Clinician

The Start Your Private Practice Program

You've been thinking about private practice long enough.

The only step-by-step program built specifically for SLPs and OTs โ€” covering everything from legal setup to your first client, while you're still working your day job.

No business background required

Start while you're still in your day job

Set up legally, confidently, and correctly

Yes, I'm ready to enroll โ†’

Not sure yet? Chat with Brittany first โ€” she'll help you figure out if this is the right fit.

Photo of Jena
Warm, natural light. Approachable, real, confident.

Jena Castro-Casbon, MS CCC-SLP

Founder, The Independent Clinician ยท Private practice owner since 2008

3,600+SLPs & OTs enrolled
All 50states represented
Built byan SLP, for SLPs & OTs

Sound familiar?

This program is for you if...

You've been saying "someday I'll start a private practice" โ€” and someday keeps getting pushed back.

You're burned out in your school or hospital job and know there has to be a better way to use your degree.

You want to do this right โ€” legally, ethically, confidently โ€” and you're tired of Googling your way through conflicting advice.

You have zero business background โ€” and that's exactly why you need someone to walk you through it step by step.

You're not ready to quit your job โ€” you just want to start building something on the side, with a few clients, on your own terms.

You want more flexibility, more income, and to fall back in love with the work you trained so hard to do.

"I felt like Jena was speaking directly to me."

โ€” Start Program student

I'm ready โ€” show me the program โ†’

A note from Jena

I've been exactly where you are.

I started my private practice at 26, while I was still working full time in the schools.

I was burned out, underpaid, and honestly a little scared. I had no business background. I didn't know what an LLC was. I had no idea what to charge, how to find clients, or whether I was even allowed to do this while still employed by a school district.

So I figured it out โ€” the slow, messy, expensive way. Made mistakes I could have avoided. Spent money I didn't need to spend. Lost time I couldn't get back.

It worked. And then 3,600+ SLPs and OTs asked me to show them how to do it too.

The Start Program is everything I wish I'd had. The legal foundation. The marketing roadmap. The billing clarity. A community of people who actually get it. All in the right order, built specifically for SLPs and OTs with zero business background โ€” and designed to work alongside your current job.

You don't have to figure this out alone. You don't have to make the mistakes I made. And you don't have to quit your job first.

You just have to start.

Jena Castro-Casbon, MS CCC-SLP

Founder, The Independent Clinician ยท Author, The Path to Private Practice ยท Host, Private Practice Success Stories podcast

Ready to start? Enroll in Start โ†’

Real results from real SLPs & OTs

Here's what's waiting on the other side.

These are SLPs and OTs who were exactly where you are โ€” burned out, unsure, and wondering if private practice was really possible for someone like them.

Stephanie Kimmerling Lang

MS CCC-SLP ยท Start Alum

More income
"I recouped the money I spent on Jena's program within 4 short months. I now have 10 clients compared to 60+ and make similar pay to my old school salary โ€” with more time to make meals at home and zero burnout. When I work now, it doesn't feel like work. It's for my company."

School-based SLP โ†’ private practice owner

Tayler Garzarek

MS CCC-SLP ยท Start Alum

More freedom
"Before the Start Program, I didn't think I wanted to be an SLP anymore. I was constantly thinking about the IEPs I needed to write and wondering how I was going to fit 6 students in my speech closet. Now? I'm having FUN again."

Owner, Chatterbox Children's Therapy

Katia Burdick

MS CCC-SLP ยท Start Alum

Peace of mind
"My small private practice has been in existence for 2 years. I am private pay only and LOVE my clients. I get to choose how many kiddos I take on and have complete balance between my home and work life. SO GLAD I joined the Start Program and made my job what I wanted it to be."

Owner, Sounds and Smiles

75%

get their first client within weeks of trying

Most

recoup their investment in the first 1โ€“2 months

3,600+

SLPs and OTs have launched through Start

Join 3,600+ SLPs & OTs โ€” Enroll Now โ†’

Or chat with Brittany first

What's inside

Everything you need to start right.

No scattered Googling. No conflicting Facebook group advice. Just a clear, step-by-step path โ€” covering every topic you've been wondering about.

Legal setup

LLCs, liability, contracts, and how to structure your practice so you're protected from day one.

Marketing

How to find your first clients without feeling salesy โ€” referral sources, social media, word of mouth.

Billing

Private pay, superbills, rates, and how to actually get paid โ€” without the billing anxiety.

Insurance

Whether to take it, how to credential, and how to decide what's right for your practice model.

Documentation

How to set up HIPAA-compliant systems for intake, notes, and progress reports โ€” so you're protected and never scrambling.

Taxes

What to set aside, what you can deduct, and how to work with your accountant like a business owner.

Plus: live monthly mentorship calls, a private community of 2,600+ students, accountability check-ins, downloadable templates, and $700+ in partner discounts.

Includes 9 PDH hours toward CEUs.
Tax-deductible business expense.

Included when you enroll

Plus these bonuses.

Every student gets these when they enroll โ€” no extra cost, no extra hoops.

This month's enrollment bonus

Logo + Branding Kit for Your Private Practice

A done-for-you branding starter kit โ€” logo templates, color palettes, and fonts designed specifically for SLP and OT private practices. Look professional before you see your first client, without hiring a designer.

Available for students who enroll this month โ€” subject to change.

Bonus #1 โ€” Your First 30 Days, Handed to You

Always included

We already mapped out what to do in your first 30 days so you don't have to guess. Day by day. Task by task. Your 30 days start the moment you enroll.

Bonus #2 โ€” A Personal Onboarding Call with a Licensed SLP Advisor

Always included

Before you dive in, you get on the phone with a real SLP who has built exactly what you're building. You'll leave knowing your first 3 moves. Because you shouldn't start this alone.

100%

Guarantee

FIRST CLIENT

We stand behind this

The Start Program First Client Guarantee

If you complete the program, follow our proven framework, and don't get your first private client during your 6 months โ€” we'll book a personal strategy session with you to identify exactly what's missing and get you back on track.

We're that confident in what's inside. And we're that committed to your success.

Complete the program

Follow the framework

Take action

Within 6 months

No first client?

We sit down with you

Do the math yourself

What could private practice actually earn you?

Move the sliders to see your potential income based on your schedule and your rate. No hype โ€” just your numbers.

[ Income Calculator Embed ]

Paste Kajabi calculator code here

Even if you only ever see 5 clients a week and never raise your rate, you're looking at real supplemental income โ€” and most clinicians grow from there. The calculator shows you the floor, not the ceiling.

Student stories

They were exactly where you are.

School-based. Overwhelmed. Wondering if private practice was really possible for someone like them. Here's what happened when they stopped waiting.

Mallory Robin

SLP ยท Start Alum

BeforeSchool SLP, underpaid & overworked
AfterPractice owner, in love with her work

The burned-out school SLP

"I officially have my first client โ€” and I am cheering to never returning to the school system where I was underpaid, undervalued, and overworked!! I feel like I'm falling back in love with my profession and it feels SO good."

Dinalynn Fuller Worley

SLP ยท Start Alum

Before2 years of analysis paralysis
AfterFirst client, ready to grow

The long-time dreamer who finally did it

"I started this process nearly two years ago and got stuck in imposter syndrome for a long while. I finally got my act together, got my first client from a referral, and I'm ready to grow. Here's your sign โ€” you can do this too."

Shelby

SLP ยท Start Alum

BeforeNew mom craving time freedom
After13 clients, present for her son

The new mom who needed flexibility

"Once my son hit a year old, I realized just how badly I wanted that time freedom. I love being an SLP, but I REALLY love being a mom too. I decided to really go for it โ€” and it's paying off rather quickly. Here's your reminder: you're worth it."
Their story could be yours โ€” Enroll Now โ†’

Or chat with Brittany first

Let's be honest

You might be thinking...

These are the exact thoughts that keep most SLPs and OTs stuck for years. Let's work through them.

"

I don't have time โ€” I'm already drowning in my school job.

You don't have to quit first. Students get their first clients in evenings, weekends, summers โ€” a few hours a week. You don't quit first. You build first.

"

I'm not ready. I don't know enough yet.

Readiness isn't a feeling you arrive at โ€” it's a result of taking the first step. Your clinical skills aren't what's missing. The roadmap is. That's what Start gives you.

"

What if I mess up the legal or billing stuff?

This is exactly why the program exists. We start with the legal foundation. We don't skip the scary stuff. We start with it.

"

$2,000 is a lot of money right now.

One private client seen twice a month covers a significant portion of this. Most students recoup it in their first two months. On a payment plan, it's $197/month. The real cost is another year of waiting.

"

What if nobody hires me? What if I fail?

You're not starting from scratch โ€” you're starting from a decade of expertise. Families in your area are already searching for someone like you. The question isn't whether they'll hire you. It's whether they can find you.

Still have a specific question?

Brittany is a licensed SLP who built her own private practice. Book a free call with her here.

Ready to enroll?

Choose the option that works for you.

Both options include full access to everything โ€” curriculum, mentorship, community, tools, bonuses, and the First Client Guarantee.

Standard โ€” most popular

Start for just

$197

/month

12 monthly payments ยท $2,364 total

Or pay in full โ€” $1,997 (save $367)

What's included

Full curriculum โ€” lifetime access + updates

6 months mentorship + live monthly calls

Private community of 2,600+ students

Templates, checklists + $700 in partner discounts

9 PDH hours toward CEUs

All bonuses + First Client Guarantee

Start for $197/month โ†’

Tax-deductible business expense

Fast Track โ€” go further, faster

Start for just

$247

/month

12 monthly payments ยท $2,864 total

Or pay in full โ€” $2,497 (save $367)

Everything in Standard, plus

Personalized business plan audit

30 private practice marketing plans

Social media templates

Client Onboarding Kit

For the clinician who wants to move fast.

Show up professionally, market confidently, and get clients on your schedule โ€” without starting from scratch.

Start Fast Track โ†’

Tax-deductible business expense

Not sure which is right for you? Chat with Brittany โ€” she'll help you decide.

Photo of Brittany
Warm, professional

Brittany Homes, MA CCC-SLP

Private Practice Advisor

SLP ยท Private practice owner

Still have questions?

Talk it through with Brittany.

Brittany is a licensed SLP who built her own private practice โ€” and now spends her time helping SLPs and OTs figure out if Start is the right next step for them.

She's been exactly where you are. She gets the school system, the burnout, the fear of getting the legal stuff wrong. She'll answer your specific questions honestly โ€” and if Start isn't the right fit, she'll tell you that too.

Free

No cost, no obligation

15 minutes

Focused, no fluff

Real answers

From an SLP who did it

Book a Free Call with Brittany โ†’

"Why make a big decision alone?"

You've been thinking about this long enough.

The families in your area are already looking for someone like you.

The only thing standing between you and your first private client is a plan.

Let's build it.

3,600+

SLPs & OTs who said yes before you

75%

get their first client within weeks

Since '08

the most proven program in the field

*Estimated pre-tax income for planning purposes only. Results are not guaranteed and will vary based on your schedule, location, specialty, and payer mix. Program investment: $1,997 pay in full or 12 payments of $197. Fast Track pricing: confirm with team before publishing. This is not a membership โ€” it is a payment plan in which you are agreeing to pay the full amount over time. Due to the digital nature of this product, we do not offer refunds past the 14-day period. Tax-deductible as a business expense. The Start Program First Client Guarantee applies to students who complete the full program and follow the proven framework within the 6-month program period.