The Start your Private Program
You've been thinking about private practice long enough.
The only step-by-step program built specifically for SLPs and OTs — covering everything from legal setup to your first client, while you're still working your day job.
- No business background required
- Start while you're still in your day job
- Set up legally, confidently, and correctly
Not sure yet? Chat with Brittany first — she'll help you figure out if this is the right fit.
SOUND FAMILIAR?
This program is for you if...
- You've been saying "someday I'll start a private practice" — and someday keeps getting pushed back.
- You're burned out in your school or hospital job and know there has to be a better way to use your degree.
- You want to do this right — legally, ethically, confidently — and you're tired of Googling your way through conflicting advice.
- You have zero business background — and that's exactly why you need someone to walk you through it step by step.
- You're not ready to quit your job — you just want to start building something on the side, with a few clients, on your own terms.
- You want more flexibility, more income, and to fall back in love with the work you trained so hard to do.
"I felt like Jena was speaking directly to me."
— Start Program student
I'm ready — Show me the program →A NOTE FROM JENA
I've been exactly where you are.
I started my private practice at 26, while I was still working full time in the schools.
I was burned out, underpaid, and honestly a little scared. I had no business background. I didn't know what an LLC was. I had no idea what to charge, how to find clients, or whether I was even allowed to do this while still employed by a school district.
So I figured it out — the slow, messy, expensive way. Made mistakes I could have avoided. Spent money I didn't need to spend. Lost time I couldn't get back.
It worked. And then 3,600+ SLPs and OTs asked me to show them how to do it too.
The Start Program is everything I wish I'd had. The legal foundation.
The marketing roadmap. The billing clarity. A community of people who actually get it.
All in the right order, built specifically for SLPs and OTs with zero business background — and designed to work alongside your current job. You don't have to figure this out alone. You don't have to make the mistakes I made.
And you don't have to quit your job first.
You just have to start.
Ready to start? Enroll in Start →REAL RESULTS FROM REAL SLPs AND OTs
Here's what's waiting on the other side.
These are SLPs and OTs who were exactly where you are — burned out, unsure, and wondering if private practice was really possible for someone like them.
MS CCC-SLP · Start Alum
"I recouped the money I spent on Jena's program within 4 short months. I now have 10 clients compared to 60+ and make similar pay to my old school salary — with more time to make meals at home and zero burnout. When I work now, it doesn't feel like work. It's for my company."
School-based SLP → private practice owner
MS CCC-SLP · Start Alum
"Before the Start Program, I didn't think I wanted to be an SLP anymore. I was constantly thinking about the IEPs I needed to write and wondering how I was going to fit 6 students in my speech closet. Now? I'm having FUN again."
Owner, Chatterbox Children's Therapy
MS CCC-SLP · Start Alum
"My small private practice has been in existence for 2 years. I am private pay only and LOVE my clients. I get to choose how many kiddos I take on and have complete balance between my home and work life. SO GLAD I joined the Start Program and made my job what I wanted it to be."
Owner, Sounds and Smiles
75%
get their first client within weeks of trying
Most
recoup their investment in the first 1–2 months
3,600+
SLPs and OTs have launched through Start
WHAT'S INSIDE
Everything you need to start right.
No scattered Googling. No conflicting Facebook group advice. Just a clear, step-by-step path — covering every topic you've been wondering about.
Legal Setup
LLCs, liability, contracts, and how to structure your practice so you're protected from day one.
Marketing
How to find your first clients without feeling salesy — referral sources, social media, word of mouth.
Billing
Private pay, superbills, rates, and how to actually get paid — without the billing anxiety.
Insurance
Whether to take it, how to credential, and how to decide what's right for your practice model.
Documentation
How to set up HIPAA-compliant systems for intake, notes, and progress reports — so you're protected and never scrambling.
Taxes
What to set aside, what you can deduct, and how to work with your accountant like a business owner.
PLUS: Live monthly mentorship calls, a private community of 2,600+ students, accountability check-ins, downloadable templates, and $700+ in partner discounts.
(Includes 9 PDH hours toward CEUs. Tax-deductible business expense.)
INCLUDED WHEN YOU ENROLL
Plus these bonuses.
Every student gets these when they enroll — no extra cost, no extra hoops.
Logo + Branding Kit for Your Private Practice
A done-for-you branding starter kit — logo templates, color palettes, and fonts designed specifically for SLP and OT private practices.
Look professional before you see your first client, without hiring a designer.
Available for students who enroll this month — subject to change.
Bonus #1
Your First 30 Days, Handed to You
We already mapped out what to do in your first 30 days so you don't have to guess.
Day by day. Task by task.
Your ı start the moment you enroll.
Bonus #2
A Personal Onboarding Call with a Licensed SLP Advisor
Before you dive in, you get on the phone with a real SLP who has built exactly what you're building.
You'll leave knowing your first 3 moves.
Because you shouldn't start this alone.
WE STAND BEHIND THIS
The Start Program First Client Guarantee
If you complete the program, follow our proven framework, and don't get your first private client during your 6 months — we'll book a personal strategy session with you to identify exactly what's missing and get you back on track.
We're that confident in what's inside. And we're that committed to your success.
Complete the program
Follow the framework
Take action
Within 6 months
No first client?
We sit down with you
What Could You Actually Earn?
Move the sliders to see your potential income from private clients — based on your schedule and your rate.
*Estimated pre-tax income for planning purposes only. Results are not guaranteed and will vary based on your schedule, location, specialty, and payer mix. Program investment: $1,997 (one time).
STUDENT STORIES
They were exactly where you are.
School-based. Overwhelmed. Wondering if private practice was really possible for someone like them.
Here's what happened when they stopped waiting.
Asha LeRay
OT · Start Alum
THE BURNED-OUT SCHOOL OT
"Happy to share 'it' finally happened! I resigned from my school job TODAY and am going full time as OT clinic owner as of September 1st."
BEFORE
School SLP, underpaid & overworked
AFTER
Practice owner, in love with her work
Rebecca Wellons
SLP · Start Alum
THE LONG-TIME DREAMER WHO FINALLY DID IT
"I first signed up for Jena's course around November 2021. Today, I'm feeling super-proud. I have 5 clients and am trying to shift to full time this quarter."
BEFORE
2 years of analysis paralysis
AFTER
Practice owner, in love with her work
Jackie Bloodgood
SLP · Start Alum
THE NEW MOM WHO NEEDED FLEXIBILITY
"After having a baby, I couldn't stand the thought of spending 40+ hours away from her. After only 2 weeks, I have 5 clients and a school contract for 14 hours/week starting next week!... With my current caseload and contract, I'm making more than double what I used to make in a full work week in less than 3 work days!"
BEFORE
New mom craving time freedom
AFTER
13 clients, present for her son
Or chat with Brittany first
LET'S BE HONEST
You might be thinking...
These are the exact thoughts that keep most SLPs and OTs stuck for years. Let's work through them.
" I don't have time — I'm already drowning in my school job."
- You don't have to quit first. Students get their first clients in evenings, weekends, summers — a few hours a week. You don't quit first. You build first.
" I'm not ready. I don't know enough yet."
- Readiness isn't a feeling you arrive at — it's a result of taking the first step. Your clinical skills aren't what's missing. The roadmap is. That's what Start gives you.
" What if I mess up the legal or billing stuff?"
- This is exactly why the program exists. We start with the legal foundation. We don't skip the scary stuff. We start with it.
"$2,000 is a lot of money right now."
- One private client seen twice a month covers a significant portion of this. Most students recoup it in their first two months. On a payment plan, it's $197/month. The real cost is another year of waiting.
"What if nobody hires me?
What if I fail?"
- You're not starting from scratch — you're starting from a decade of expertise. Families in your area are already searching for someone like you. The question isn't whether they'll hire you. It's whether they can find you.
Still have a specific question?
Brittany is a licensed SLP who built her own private practice. Book a free call with her here.
READY TO ENROLL?
Choose the option that works for you.
Both options include full access to everything — curriculum, mentorship, community, tools, bonuses, and the First Client Guarantee.
Start for just
$197/month
What's included
- Full curriculum — lifetime access + updates
- 6 months mentorship + live monthly calls
- Private community of 2,600+ students
- Templates, checklists + $700 in partner discounts
- 9 PDH hours toward CEUs
- All bonuses + First Client Guarantee
Start for just
$247/month
Everything in Standard, plus
- Personalized business plan audit
- 30 private practice marketing plans
- Social media templates
- Client Onboarding Kit
- All bonuses + First Client Guarantee
Show up professionally, market confidently, and get clients on your schedule — without starting from scratch.
Not sure which is right for you? Chat with Brittany — she'll help you decide.
STILL HAVE QUESTIONS?
Talk it through with Brittany.
Brittany is a licensed SLP who built her own private practice — and now spends her time helping SLPs and OTs figure out if Start is the right next step for them.
She's been exactly where you are. She gets the school system, the burnout, the fear of getting the legal stuff wrong. She'll answer your specific questions honestly — and if Start isn't the right fit, she'll tell you that too.
No cost, no obligation
Focused, no fluff
From an SLP who did it
"Why make a big decision alone?"
Book a Free Call with Britanny →You've been thinking about this long enough...
The families in your area are already looking for someone like you.
The only thing standing between you and your first private client is a plan.
Let's build it.
YES, I'M READT TO ENROLL →Or book a free call with Brittany if you have questions first
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SLPs & OTs who said yes before you
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get their first client within weeks
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the most proven program in the field
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